Clow, Kenneth E. <br/><br/>
Essentials of marketing research :  putting research into practice / 
Kenneth E. Clow, Karen E. James. 
 - Thousand Oaks, Calif. :  SAGE,  c2014. 
 - xxii, 497 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 468-480) and index. 
<br/><br/><label>ISBN: </label>9781412991308 (pbk.) 1412991307 (pbk.) 
<br/><br/><label>LCCN: </label>2012037172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>Circ HF 5415.2 .C46 2014