Moisander, Johanna. <br/><br/>
Qualitative marketing research :  a cultural approach / 
Johanna Moisander and Anu Valtonen. 
 - London :  Thousand Oaks :  SAGE,  2006. 
 - xi, 227 p. ;  25 cm. 
 - Introducing qualitative methods .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1412903807 (cased) 1412903815 (pbk.) 9781412903806 9781412903813 
<br/><br/><label>LCCN: </label>2005933780 
<br/><br/><label>Nat. Bib. No.: </label>GBA639068  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013443013  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative research.<br/>Marketing.<br/>Kwalitatieve methoden.<br/>Culturele aspecten.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M714 2006