Cannon, Joseph P. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
Essentials of marketing : 
 - 18th edition. 
 - New York, USA :  McGraw HIll, LLC,  2024. 
 - xxxiv, 796 pages :  with colored illustrations,  27 cm. 
<br/><br/><label>ISBN: </label>9781266124983 
<br/><br/><label>LC Class. No.: </label>HF 5415   / .C3 2024