Dahl, Stephan, <br/><br/>
Social media marketing :  theories and applications / 
Stephan Dahl. 
 - 3rd. 
 - ix, 294 pages :  illustrations ;  24 cm 
<br/><br/> "The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"-- 
<br/><br/><label>ISBN: </label>9781529720822 9781529720815 
<br/><br/><label>LCCN: </label>2021930814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .D34 2021 
<br/><br/><label>Dewey Class. No.: </label>658.872