Perreault, William D. <br/><br/>
Essentials of Marketing:   a global - managerial approach / 

 - 10th 
 - New York, USA :  McGraw-Hill Companies,  2006. 
 - xl, 638 pages ;  Includes bibliographical references and indexes.  28 cm. 
<br/><br/><label>ISBN: </label>9780072935899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 .P426 2006