Chitty, William C. Integrated marketing communications William C. Chitty - Second Edition - Pasay City Cengage Learning Asia Pte Ltd 2012 - xxi, 414 : colored illustrations ; 25 cm. includes bibliography and index. ISBN: 978981441689 Subjects--Topical Terms: 1. advertising 2.communication LC Class. No.: HF5415.123 .C45 2012