Advertising and promotion:  an integrated marketing communications perspective/ 
George E. Belch & Michael A. Belch 
 - 11th edition 
 - New York:  McGraw Hill,   2018. 
 - xli, 764 pages:  illustrations;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>Circ HF 5823 .B45 2018