Marketing Strategy  Planning and Implementation 
Walker,Orville C. 
 - U.S.A.:  Irwin;  1995 
 - 392 pages;  28 cm. 
<br/><br/><label>ISBN: </label>0256136920 
<br/><br/><label>LC Class. No.: </label>HF5415.13 .W249 1995