Marketing Management for the Hospitality Industry  A strategic approach 
Reich, Allen Z. 
 - U.S.A.:  Wiley & Sons ;  1997 
 - 530 pages;  35 cm. 
<br/><br/><label>Standard Tech. Report. No.: </label>
<br/><br/><label>LC Class. No.: </label>TX911.3 .M3 .R43 1995