Advertising and Promotion  An Integrated Marketing Communications Perspective 
Belch, George 
 - U.S.A.:  McGraw-Hill  1998 
 - 762 pages;  38 cm. 
<br/><br/><label>ISBN: </label>0256218994 
<br/><br/><label>LC Class. No.: </label>HF5823 .B44 1998