Planning for power advertising  A user Manual for students and practitioner 
Halve, Anand B. 
 - California:  Sage Publications,  2005 
 - 260 pages,  28 cm. 
<br/><br/><label>ISBN: </label>0761933549 
<br/><br/><label>LC Class. No.: </label>HF5823 .H34