Hoyer, Wayne D., Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University. - Seventh edition. - xviii, 525 pages : color illustrations ; 28 cm Includes bibliographical references and indexes. ISBN: 9781305507272 1305507274 LCCN: 2016948643 Subjects--Topical Terms: Consumer behavior.Consumer behavior.VerbraucherforschungVerbraucherverhalten LC Class. No.: HF5415.32 / .H69 2018