Consumer behavior:  (a practical approach to consumer understanding)/ 
Pedrito Real Pereda [and two others] 
 - Manila:  Unlimited Books,   2015. 
 - xvi, 267 pages;  23 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789719654049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>Fil HF 5415 .32 .C66 2015