The marketing research project manual /
Glen R. Jarboe.
- 4th ed.
- Cincinnati : South-Western College Pub., c1999.
- 235 p. : ill. ; 28 cm. + 1 computer disk (3 1/2 in.)
0538891483 (package) 0324004575 (manual)
98193236
Marketing research--Methodology--Handbooks, manuals, etc. Market surveys--Methodology--Handbooks, manuals, etc.