Malhotra, Naresh K. <br/><br/>
Essentials of marketing research :  a hands-on orientation / 
Naresh K. Malhotra, Georgia Institute of Technology. 
 - 432 pages :  color illustrations ;  28 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781292060163 
<br/><br/><label>LCCN: </label>2013037585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M28842 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/3