Advertising and promotion: an integrated marketing communications perspective/ George E. Belch and Michael A. Belch
Material type:
BookPublisher: New York: McGraw Hill, 2009Edition: Eighth edition.Description: xiii, 838 pages: illustrations; 27 cm.ISBN: 9780071288699.Subject(s): Advertising
| Sales promotion | Communication in marketing
| Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|
| University of Santo Tomas-Legazpi Main Library | Circ HF 5823 .B427 2009 (Browse shelf) | Available |
Total holds: 0
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| Circ. HF 5718 .C734 2015 Communication skills | Circ. HF 5718 .L47 2019 Corporate communication : | Circ HF 5823 .A48 2017 Advertising creative: | Circ HF 5823 .B427 2009 Advertising and promotion: | Circ. HF 5823 .P48 2022 Global advertising / | Circ HG 4928.5 .G37 2006 The pursuit of happyness/ | Circ HG 4026 .B43 2016 Financial accounting business managers/ |
Includes index.
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