Marketing management : an Asian perspective / Kotler, Philip ...[and 4 others]
Contributor(s): Keller, Kevin Lane, co-author | Ang, Swee Hoon, co-author | Tan, Chin Tiong, co-author | Leong, Siew Men, co-author.
Material type:
BookPublisher: Harlow, England : Pearson, 2018Edition: Seventh edition.Description: xvi, 845 pages : colored illustrations ; 27 cm.ISBN: 129208958X (10); 9781292089584 (13).Subject(s):
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi Graduate School and Law Library | HF5415.13 .K87 2018 (Browse shelf) | 1 | Available |
Total holds: 0
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| HF5415 .P426 2006 Essentials of Marketing: | HF5415.1265 .S537 2013 Internet marketing strategies / | HF5415.13 .C476 2016 Supply chain management : | HF5415.13 .K87 2018 Marketing management : | HF5415.2 .J37 1999 The marketing research project manual / | HF5415.2 .M28842 2015 Essentials of marketing research : | HF5415.32 .H867 2018 Consumer behavior / |
Endnotes E1-31 p.
Glossary G1-10 p.
Credits C1-3 p.
Index I1-26 p.
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