Marketing / Roger A. Kerin ... [et al.].
Contributor(s): Kerin, Roger A.
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 7th ed.Description: xliii, 741 p. : col. ill. ; 29 cm.ISBN: 0072410752; 0071151222 (international ed.).Subject(s): MarketingDDC classification: 658.8
| Current location | Call number | Copy number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi Graduate School and Law Library | HF5415 .M29474 2003 (Browse shelf) | 1 | Available | JAA |
Total holds: 0
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| HF 5387 .M7 2023 Business ethics and social responsibility / | HF 5415 .C3 2024 Essentials of marketing : | HF5415 .D255m 2014 The marketing planning coach / | HF5415 .M29474 2003 Marketing / | HF5415 .P426 2006 Essentials of Marketing: | HF5415.1265 .S537 2013 Internet marketing strategies / | HF5415.13 .C476 2016 Supply chain management : |
Includes bibliographical references (p. 682-710) and indexes.
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