Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra, Georgia Institute of Technology.
By: Malhotra, Naresh K.
Material type:
BookPublisher: England : Pearson, [2015]Copyright date: ©2015Description: 432 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292060163.Subject(s): Marketing researchDDC classification: 658.8/3
| Current location | Call number | Copy number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi Graduate School and Law Library | HF5415.2 .M28842 2015 (Browse shelf) | 1 | Available | JAA |
Total holds: 0
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| HF5415.13 .C476 2016 Supply chain management : | HF5415.13 .K87 2018 Marketing management : | HF5415.2 .J37 1999 The marketing research project manual / | HF5415.2 .M28842 2015 Essentials of marketing research : | HF5415.32 .H867 2018 Consumer behavior / | HF5438.4 573c 2011 Sales Force Management | HF5500.2 M47 1997 The successful development manager / |
Includes index.
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