Hoyer, Wayne D.,

Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University. - Seventh edition. - xviii, 525 pages : color illustrations ; 28 cm

Includes bibliographical references and indexes.

9781305507272 1305507274

2016948643


Consumer behavior.
Consumer behavior.
Verbraucherforschung
Verbraucherverhalten

HF5415.32 / .H69 2018

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